2021: The Year of "I Quit"

According to a recent survey and featured in an article in Forbes, 2021 is going to be the year of decreased company loyalty and the employee break-up.

After surviving 2020, a lot of companies believe that their employees are just grateful to have a job. While it might be true, that those who did not experience layoffs or furloughs are thankful to have not gone through that—what we are hearing from employees is a completely different tune.

2021 is going to be the year of turnover. People went through hell and back during 2020 and many are struggling to stay positive. They understood we were all just trying to figure things out and survive last year, but now they are looking to their companies to see how they are going to intentionally fix the disengagement, increase resources & support, and redesign culture & the employee experience in a post-covid world.

About this time, people are wrapping up Q1, performance reviews, and finally solidifying their goals. 

Now is when we get going. But before you push down on the gas pedal, you need to know some important data around the hot topic: retention & employee engagement.

According to a recent survey and featured in an article in Forbes, 2021 is going to be the year of decreased company loyalty and the employee break-up. 

After surviving 2020, a lot of companies believe that their employees are just grateful to have a job. While it might be true, that those who did not experience layoffs or furloughs, are thankful to have not gone through that—what we are hearing from employees is a completely different tune.

“I’ve never felt more disconnected from my team”

“I am extremely burnt out and don’t know how much more I can take”

“I am at the point of just quitting”

“Something has to change”

“I’m just waiting to see if anything changes, get my bonus, and then I’m out”

“I’m just keeping my head down and doing my work, but I’m already looking for something else”

I can guarantee you, 2021 is going to be the year of turnover. People went through hell and back during 2020 and many are struggling to stay positive. They understood we were all just trying to figure things out and survive last year, but now they are looking to their companies to see how they are going to intentionally fix the disengagement, increase resources & support, and redesign culture & the employee experience in a post-covid world. 

If this is not on the company’s agenda, they are going to find themselves with an expensive problem, regrettable turnover

  • Backfilling their best employees

  • Training new colleagues

  • The cost of new employees ramping to full productivity

On average, it takes a new employee 8 months to reach full productivity. This means, you will spend the majority of 2021 hiring and training new colleagues it you don’t make the investment in keeping your most valuable asset: your people

Here are some best practices that are shaping the future of being a best place to work:

  1. Embrace remote and flexible work: People are looking for options and if you are not talking about changing your previous expectations of being in an office 5 days a week, then I can promise you, most of your people are looking for a new job. Even with a vaccine and offices reopening things are not going back to pre-covid days. There are those with health issues or other reasons that they don’t feel comfortable coming back to an office or getting the vaccine. Their kid’s schooling may have changed or need to care for family members, the list goes on. One of the top priorities for people right now is the ability to have flexible work options. Flexibility of when to come to an office, able to work from a different location, or being able to work different hours than 9-5. Companies that can explore ways to do this efficiently and keep engagement high, will be the places people are begging to work for. If not, you can be sure that you will lose a significant portion of your workforce over the next year.

  2. Find ways to cut down on meetings: People are tired of zoom and meeting after meeting. Look to implement tools and software that allows people to get glimpses into the work being done without having to go to another meeting. There are amazing tools out there like Slack, monday.com, Asana, and lots more. Look for ways to streamline and drive connection without needing to be on video all day.

  3. Create ways for people to connect and engage that are meaningful: People miss the human connection. So find ways to create fun during the day and as you begin to open up, do it with the human approach before work productivity. Encourage colleagues in the same town to do socially distanced lunches, if they are comfortable. Host small gatherings or small group working sessions that can be socially distanced and make sure fun and connection is included. Host happy hours, that people can join virtually but with no other agenda but fun and getting to know each other.

  4. Prioritize development: One of the best ways to keep employees is to show them they have a future there and a way to grow with the company. Many coaching clients have come to us saying they are wanting to look for a new job because their company doesn’t seem to have ways for them to get promoted any time soon and they feel they have reached their ceiling. Take the time to create truly transformational leadership development and career pathing programs, that show people you are serious about keeping them and making them part of the company’s future.


The future of work is shifting at the speed of light, but one thing is for certain, it doesn’t look like going back to pre-covid workplace culture. 

The future of workplace culture is exciting and probably has the ability to be more authentic than ever before, but we have to be willing to leave our previous ideas behind and create something new. 

If you need help on how you can practically implement any of these best practices, reach out.

Here at Brave Leaders Group, we have been helping fully remote and dispersed workforces design brave cultures & build engaged, high-performing teams for the last 6 years. We understand the unique challenges and create customized solutions for companies that are serious about growth and having strong cultures.

We’d love to learn more and help you design a place where people love to work and thrive. 

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Race, equality, black history month, and the workplace

The last year put pressure on companies and leaders to not just acknowledge the areas where we still need change but to actually do the work of growth, listening, and creating more equitable workplaces and culture.

Over the past several years there has been an increase in D&I in the workplace. However, sadly most of these initiatives have merely equated to Unconscious Bias training and Employee Resource Groups (ERGs), both are just stepping stones that shine light on the areas we maybe didn’t know existed before. But what good is it to shine a light on a mess but then do nothing to clean it up?


As we move into Black History Month it’s important that to be intentional of how we will honor this time, rather than check a box. 

The last year put pressure on companies and leaders to not just acknowledge the areas where we still need change but to actually do the work of growth, listening, and creating more equitable workplaces and culture. 

Over the past several years there has been an increase in D&I in the workplace. However, sadly most of these initiatives have merely equated to Unconscious Bias training and Employee Resource Groups (ERGs), both are just stepping stones that shine a light on the areas we maybe didn’t know existed before.

But what good is it to shine light on a mess but then do nothing to clean it up?

Our employees are anxiously waiting to see how we will approach the situation. More than ever, leaders and companies are under a microscope. All employees are watching and examining each step, action, and decision we take. Will we use this time to practice self-awareness as leaders and organizations or will we gloss over it—highlighting a few shining employees and go back to our day-to-day? This is the definition of privilege, being able to check-in and check-out on the issues of equality and inclusion. 

So what are some ways you can approach Black History Month and take measured steps towards improvement?

1. Empower your D&I, employee engagement, and culture team(s) to work together on creating meaningful dialogue and opportunities for engagement during this month. 

    • Volunteer with a local group in supporting black and POC neighborhoods and organizations

    • Hold an event interviewing a black author or artist in your community

    • Share information or host a discussion about Black Joy. Highlighting aspects of black culture and family traditions.

    • Highlight various aspects of black culture by inviting black employees to share something: a poem, piece of artwork, song, dance, etc. You can send out links and articles to the whole organization showcasing the talents and culture of your employees.

    • Leading a book club. It could feature a new black author or go deeper in addressing issues of racial inequality, for example, So you want to talk about race by Ijeoma Oluo


2. Host a series of discussions or listening sessions. It is important to plan this, be very intentional of the structure, how you will hold space, and ensure it stays honoring and respectful. I have seen these turn negative very quickly. Follow the following guidelines to do this well.

    • Start with hosting discussions on topics such as a panel of employees sharing how their hair is part of their identity, how corporate America can be more inclusive of cultural differences, and hearing directly from Black leaders who share their career journey and lessons learned.

    • Bring in a guest speaker who specializes in leading these discussions on allyship and intersectionality.

    • Empowering 3 or more black colleagues to host a listening session. These should be from various levels, not all senior but a combination of senior level to emerging leader. Do not put this responsibility on 1 person, this puts them in the place of “speaking on behalf of their entire race” and can be counterproductive and offensive.

    • Have 3 or 4 questions planned for the discussion. Be sure to work with leaders who are black or person of color to form these questions. Present the questions you will be discussing at the beginning of the session, this way people know what to expect and can begin thinking about what they may want to share.

    • Have at least 1 executive sponsor the event. This person does not need to speak—in fact, it is probably best that they do not speak. But be present and thank those that share. This person also should serve as the person to take notes and feedback to facilitate a discussion with the entire leadership team later on areas they can work to build a more equitable workplace.

    • Be clear that this is a time to listen. Explain to everyone that the session is for all of us to grow, learn about other’s experiences that you personally may not be aware of, and become allies to our coworkers and colleagues to promote a more inclusive and equitable workplace.

    • Have parameters set up. If arguments start or insulting comments made, shut them down. They will not be tolerated.

    • Acknowledge that we are here to share experiences, not air opinions. Everyone’s experience is valid.

    • Don’t force anyone to talk, even by encouraging or asking someone to speak up. Not everyone will want to speak and this is ok. Even just encouraging someone to share something can violate that person’s comfortability and potentially put them in a situation they feel they have to share or it could hurt their career—this is not ok. Just hold space.

    • Lastly, but perhaps most importantly. Follow up with how you are going to use what you learned and make improvements. It is important for employees to not feel like they shared personal information and experiences for nothing. If you do nothing after February it will break trust with your employees and you will have to do even more to rebuild and move forward. Ensure most, if not all, the executive leadership team is present. Have one person take notes and facilitate an action planning session with ELT, D&I team, and HR after the event to discuss ways they can fix broken systems, grow, and improve the workplace for all employees.


3. Invest in training and support to help the organization as a whole create a more diverse, inclusive, and equitable work culture. The work here is deep. Do not try to take it on by yourself. A specialist will help you dig into all areas of the organization to uncover blind spots. Examples:

    • Talent acquisition practices

    • Values and culture

    • Pay practices

    • Processes, policies, and procedures that may be discriminating against members of your employees

    • Leadership and sponsorship

    • Learning how to discuss race, not hide from it, in respectful and empowering ways


None of this is an exhaustive list. 

It is understandable that these can be uncomfortable conversations to navigate, but they are vital if we are to make progress in this space. 

Remember, our goal is to practice brave leadership—that means we don’t shrink back in difficulty but choose courage over comfort.

If you have questions or need advice on any of these suggestions, reach out. You are not alone in growing and deepening your culture and leadership. 

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What is Courageous Leadership

This is culture, and now with so much of the world working virtually, we’re realizing it. So many of the companies that depended on their casual Fridays, ping pong tables, and free snacks are discovering that they didn’t do the real culture work and their employee’s have taken off their rose colored glasses and don’t like what they see.

This is why leadership is crucial. Each one of these things are dependent on the leader to create the atmosphere for them and ensure they are upheld.

What is courageous leadership?

This week in the United States, we hosted our first Presidential debate. For those who don’t pay attention to the media, I will just tell you that the majority of analyst and the American people agreed that no one won that debate—it was the equivalent of two 3-year olds fighting over a swing-set. I watched in disbelief that these were our candidates. These two men are the ones that the American people are going to have to choose from to lead the country. Both of these men felt that how they behaved is appropriate for someone in leadership. My, how our standards of leadership have fallen.

Someone messaged me and asked what brave culture and courageous leadership look like. “How does that show up in the workplace and how do you create it?”

There is a lot to unpack in those questions. Which is why it’s so rare to find. There is so much surface level aspects to leading that we typically focus on, that are useful skills but don’t require you to truly dig deep into what it takes to lead with courage.

In order to have brave culture, you have to have brave, courageous leaders. That’s because leaders are the largest contributing factor to culture. You can’t have great culture with terrible leaders—you just end up with good perks and benefits.


Culture is:

how people feel when they walk into the office

how open they feel to speak up in a meeting

who has a seat at the table

if inclusion is actually a reality in the teams or just a good slogan

how safe it is to bring your whole-self to work

how values are lived, expressed, and used in decision making


This is culture, and now with so much of the world working virtually, we’re realizing it. So many of the companies that depended on their casual Fridays, ping pong tables, and free snacks are discovering that they didn’t do the real culture work and their employee’s have taken off their rose colored glasses and don’t like what they see.

This is why leadership is crucial. Each one of these things are dependent on the leader to create the atmosphere for them and ensure they are upheld.

I’ve looked a lot at leadership and I’ve found it’s not how you lead when things are good, when you’re inspired and motivated, or when things are growing and energized that matters. It is

  • When our opinions and ways of doing things are challenged

  • When we are frustrated or our buttons are pushed

  • When our resources are cut

  • When you have a choice of taking the easy way out or doing what’s inconvenient for you

  • When you have to choose between yourself, your own comfort, and your own way—or sacrificing it for those you lead

This is when your leadership is actually put to the test and you find out if you are truly leading or merely managing with influence.

I read an article in the midst of quarantine and it said that lots of companies were finding that their leaders were using Covid as an excuse to cut people they had issues working with (aka “low hanging fruit”) but couldn’t make a case for previously. I was appalled. What an example of how watered down and superficial our current leadership programs must be if these were the leaders we were creating—ones that would cause undue harm, at the worst possible time, just to make their jobs easier rather then doing the work of leading and developing those they lead. This is not leadership and it shows just how much we have stripped the humanity away from our culture.

There is not a simple step-by-step answer on how to create brave cultures, but I can tell you it starts with creating brave, courageous leaders.

How do we do this? You start with yourself. You must do the internal work to understand your own triggers, your breaking points, your limitations, where your selfishness kicks in, your insecurities, your fears, and learn how to dive into those places and do the internal work so that you can lead others well, even when the going gets tough and you’re in your low points.

Leadership is hard. You will have people you don’t like, and who might not like you, that you will have to lead. You will have people challenge you. You will be put in circumstances that will require you to choose between tremendous sacrifice, patience, and dying-to-self or choosing to make yourself more comfortable and your job easier.

You can’t have both. You can’t be self-serving and be a leader, they are fundamentally opposed to one another. Leadership, true leadership, is a life-long act of guiding while serving others above yourself.


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